Strategic Planning

We analyse and define the products, customer segments and geographies that can drive growth for a companies operating within the payments sector.

We develop plans to capitalise on these opportunities, then work closely with the client to implement them. Our areas of focus span:

Market and customer research

Industry value chain analysis

Strategy development and business case sizing

Product and technology roadmap development and execution

International market assessment and prioritisation

Local regulatory set up and partnership development

We have a bias for action and actively seek to work hand in hand with clients to execute upon strategic plans wherever possible. We strongly believe that ‘strategy is one thing, but execution is everything’

Sample engagements:

  • International expansion strategy: Developed geographic expansion priorities, build/buy/partner strategy for market entry and initiated negotiations with local partners for a high profile, venture backed payments company
  • Business model for global scaling: Developed the commercial model for the identity and authentication business line of a telecom association to achieve global scale across operators
  • Growth strategy for online payments: Worked in partnership with board and top leadership to define vision, five year strategy and tactical roadmap to accelerate growth of a major online payments company
  • Distribution strategy for payment services’ retail expansion: Developed retail distribution strategy and established retailer partnerships for one of Europe’s largest merchant acquirers
  • Go to Market strategy for telecom operator led mobile wallet: Conducted market research, customer segmentation and defined GTM approach for the roll-out of a mobile wallet as part of a $20bn telecom service launch in Asia