On January 10th, PayU acquired a controlling stake in PaySense in India. PayU intends to merge PaySense with its consumer lending business, LazyPay, creating one of the largest players in the Indian market. PayU committed to invest $200 million over the next two years, with $65 million being invested immediately.

The Indian digital lending market is estimated to be a $1 trillion opportunity over the next few years, but only a small percentage have a traditional credit score. Alternative score-based lending is therefore a growing market, and PayU is looking to cement its presence in the market.