Mobile Payments in Asia

A snapshot of mobile payments readiness in select Asian countries

CHINA

MARKET ECONOMICS

  • Population: 1,371.M
  • GDP: $11.1 T
  • GDP per capita: $8,069

CUSTOMER READINESS

  • Smartphone penetration (% of population): 58%
  • People with smartphones: 795.3 M
  • Debit card penetration: 328%

MERCHANT READINESS

  • POS terminal penetration (% of population): 1.7%
  • Number of POS terminals: 23.0 M

COMPETITOR LANDSCAPE

  • Degree of competition: High
  • Key mobile wallet players: Alipay, WeChat

 

INDIA

MARKET ECONOMICS

  • Population: 1,311.1 M
  • GDP: $2.1 T
  • GDP per capita: $1,598

CUSTOMER READINESS

  • Smartphone penetration (% of population): 23%
  • People with smartphones: 300.1 M
  • Debit card penetration: 68%

MERCHANT READINESS

  • POS terminal penetration (% of population): 0.2%
  • Number of POS terminals: 2.5 M

COMPETITOR LANDSCAPE

  • Degree of competition: High
  • Key mobile wallet players: Paytm, Mobikwik

 

JAPAN

MARKET ECONOMICS

  • Population: 127.0 M
  • GDP: $4.1 T
  • GDP per capita: $34,524

CUSTOMER READINESS

  • Smartphone penetration (% of population): 39%
  • People with smartphones: 49.5 M
  • Debit card penetration: 330%

MERCHANT READINESS

  • POS terminal penetration (% of population): 1.4%
  • Number of POS terminals: 1.7 M

COMPETITOR LANDSCAPE

  • Degree of competition: High
  • Key mobile wallet players: OSaifu Ketai, Android Pay

 

SINGAPORE

MARKET ECONOMICS

  • Population: 5.6 M
  • GDP: $0.3 T
  • GDP per capita: $52,888

CUSTOMER READINESS

  • Smartphone penetration (% of population): 105%
  • People with smartphones: 5.8 M
  • Debit card penetration:

MERCHANT READINESS

  • POS terminal penetration (% of population): 1.7%
  • Number of POS terminals: 0.1 M

COMPETITOR LANDSCAPE

  • Degree of competition: Medium
  • Key mobile wallet players: Dash, Apple Pay

 

INDONESIA

MARKET ECONOMICS

  • Population: 257.6 M
  • GDP: $0.9 T
  • GDP per capita: $3,346

CUSTOMER READINESS

  • Smartphone penetration (% of population): 21%
  • People with smartphones: 54.1 M
  • Debit card penetration: 50%

MERCHANT READINESS

  • POS terminal penetration (% of population): 0.4%
  • Number of POS terminals: 1.0 M

COMPETITOR LANDSCAPE

  • Degree of competition: Medium
  • Key mobile wallet players: Doku wallet, TCash

 

MALAYSIA

MARKET ECONOMICS

  • Population: 30.3 M
  • GDP: $0.3 T
  • GDP per capita: $9,768

CUSTOMER READINESS

  • Smartphone penetration (% of population): 65%
  • People with smartphones: 19.7 M
  • Debit card penetration: 144%

MERCHANT READINESS

  • POS terminal penetration (% of population): 1.1%
  • Number of POS terminals: 0.3 M

COMPETITOR LANDSCAPE

  • Degree of competition: Low
  • Key mobile wallet players: M2U Pay, CIMB Pay Malaysia

Related Post

Inside Apple Pay; How Apple Pay Works

Inside Apple Pay; How Apple Pay Works

Apple Pay by the numbers

Apple Pay by the numbers

World’s biggest money transfer markets

The top 5 remittance sending countries are USA, Saudi Arabia, UAE, UK and Germany The top...